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Change - Overcome the Challenge

by Marilyn Manning, PhD

Change can be viewed as either an opportunity or threat. Unfortunately, most organizations undergo significant change when faced with a crisis, rather than using change as a vehicle for continuous improvement and innovation.

Don't wait until some of your better people are leaving, when absenteeism increases, and when grievances increase. Learn to recognize some of the crisis mode behaviors such as increased complaints of stress, or a decline in enthusiasm or participation. These behaviors often signal a need to conduct an internal audit and develop some recommendations for positive change.

When change is reactive and not well planned, your organization can get stuck in the maintenance or defensive cycle. Most employees view change as a threat and become defensive, reacting with a range of behaviors from yelling and blaming to avoidance and justification.

Research from Kenneth Thomas, author of Thomas-Kilman Conflict Mode Instrument, states that male managers tend to go into a competitive mode when dealing with the negative. On the other hand, females seek a collaborative and team approach and are usually more willing to listen to emotional reactions to change.

When change is proactive, well planned and carefully implemented, your organization can function in a growth cycle. Staff can overcome their fears and anxieties and shift their attitude to embrace change as an opportunity for innovation and problem solving.

Change Strategies: Establishing the Need and the Benefits of Change

Organizations that are successful in implementing change usually undergo a thorough organizational assessment to determine customer satisfaction, internal morale and structure, productivity and efficiency levels. First, carefully weigh your options for change, assessing advantages and the downside. Once you identify the major changes you plan to undergo, clearly articulate the primary benefits for all stakeholders. Next, assess resources. Who will be the internal champions for various stages of the change? What money is designated for needed training and implementation?

What type of outside experts can guide the process, train during and after the changes, and help with the implementation and evaluation stages? Is there designated budget for consulting needs? After this initial plan is developed, how do you, as the leadership team, present the needs and benefits to staff?

And, how do you show you are really listening?

Change Strategies: Leadership Readiness is Essential

Organizations that thoroughly prepare their leaders and obtain their commitment up front are far more successful than organizations that hope for commitment as change occurs.

I suggest holding a kick-off celebration management meeting. Top leadership should articulate the clear and exciting vision for change. Map out the process, timelines, identified champions, and benefits. Discuss past successes and learnings. What changes have worked well and why? Which have failed and why?

Give people ample time to talk about resistance and fears as well as what they expect from leadership. Be forthright. Admit where you have concerns and describe some of your own resistance.

Managers, supervisors and team leaders need training in change management, managing conflict, team building and coaching. Plan to have skill building sessions throughout the change process.

Many companies have invested vast amounts of money in new technology and quality or re-engineering programs that report little success. They admit that leadership was not trained or ready. When significant change is implemented, weak management practices surface like wild fire. Invest in developing good communication skills. After all, people will either resist and sabotage the change or get on board and be your champions and partners.

Set up special "change" meetings throughout the process. It's important to keep lines of communication open and honest.

Change Strategies: Highlight Core Values, Mission, and Vision

Research supports that mission-driven organizations are more efficient and productive than rule-driven groups. To implement meaningful change, it is imperative that the fundamentals of strategic planning are present. The core values, mission, vision and goals should be re-examined and recreated, if needed.

Change needs to be compatible with the purpose and mission of your organization. The change should be incorporated into the future vision, which reflects a response to the needs of all stakeholders. A well-written strategic plan should include clear goals for each step of any major change. The strategic plan, in fact, will forecast anticipated changes, which can then facilitate any future change processes.

Dedicating management team time to revisit mission, vision and goals will expedite the anticipated changes. Next take this process down into all levels of your organization. When staff members participate in writing their team/department mission, vision and goals, the commitment and buy-in accelerates.

Change Strategies: Formal Communication is Key

Open lines of communication, both formal and informal, are essential for assuring a positive change process. Formal communication forums include staff meetings and regular management team meetings throughout the change process. Staff might greatly benefit from facilitation or meeting management training.

Each department, in your company, can hold "All hands meetings" at least quarterly. This is an opportunity to keep everyone informed, to celebrate successes, to offer some skill building, and to hold open dialog. No one likes surprises. Ask for lots of group input and demonstrate direct actions and follow-up from this. Then, let people know how and when you use their ideas. Some organizations even create an internal newsletter which publicizes updates, benchmarks, and successes.

Each team should have regular informational and discussion meetings to stay current in the change process. Everyone throughout the organization needs some formal communication link. They need to feel that there is an appropriate place to ask questions, express concerns, deal with fears and anxieties, and receive acknowledgment for successes.

Using the above tips will help you become an effective change agent.


Marilyn Manning, Ph.D., CMC, CSP, and CEO of The Consulting Team, LLC, is an international author, speaker, and consultant. She is a recognized expert in the areas of Leading Change, High Productivity Teams, Leadership, and Conflict Mediation.. To receive other free articles go to or 650-965-3663.

You may contact Marilyn Manning about speaking, consulting, other publications and many other things by using the form at the end of this link. You must request permission from Marilyn Manning to re-print or repost this article.


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