The PIMS Principles
The Profit Impacts of
Marketing Strategies (PIMS) Study grew out of a quest for general
principles of strategy. The study itself began in 1972 and collected
data on over 3,000 business units in 450 corporations for periods
ranging from two years to over a decade.
Even twenty years after
its original publication, there isn't anything quite like it. Because
of the way the material is presented, you can analyze different
factors operating for your business. You can look at Picking Profitable
Markets or the Impact of Market Position on Profitability or Why
Quality is the Premier Driver of Profitability. You can do this
by reading the book all the way through from front to back, or by
dipping into the chapters that seem to offer you help for a current
A lot of the material
in this book is timeless. You'll find data and recommendations that
are just as valuable today as when the book was published and that
will be valuable ten years from now.
There are problems,
though. While some of the research findings may be timeless, the
book is still a product of its time. You'll find discussions of
"Portfolio Planning" methods, which were in vogue at the time the
book was written. You'll find the authors using language and reacting
to issues that will sound somewhat dated. Nevertheless, the solid
truth and research support that exists in this book makes it worth
see what other folks thought of this book, or to purchase it from
Amazon, click here.
24 August 2002
You may reprint or repost this book review providing that the following conditions are met:
- The review remains essentially unaltered.
- Wally Bock is shown as the author.
- The notice Copyright 2005 by Wally Bock or similar appears on the article.
- Contact information for Wally is included with the article. You may
refer readers to this website as a way to meet this requirement,
or use the information on our
Any other reprinting or reposting requires specific permission
which is almost always granted. Click
here to request permission if necessary.
© 2005 Wally Bock.
Click for Contact Information.